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Sample Seenward AI Visibility AuditPractice market: St. Petersburg, Florida

Harbor Grove Dental is not yet consistently visible across the tested AI engines.

Across 1 AI system, this audit measures how often Harbor Grove Dental appeared and whether its website was cited.

Test completedJuly 28, 2026

Executive Summary

Harbor Grove Dental earned an inconsistent AI Visibility Score of 47/100 in this audit.

Bottom line

47/100 AI Visibility Score

Harbor Grove Dental appeared in 11 of 22 scored responses. That is 3 points below the working target.

Main finding

OpenAI ChatGPT: 47/100

This sample contains one completed AI system result, so there is no cross-engine spread to compare.

Next steps

Reconcile the selected existing-service facts

Confirm which sedation options are currently offered, at which location, and by which qualified providers. Then align only those dentist-approved facts across the existing website and public profiles.

AI Visibility Score · Seenward Model Standing methodology

47/100
Visible, inconsistent

It summarizes how often the practice was named, supported by its website, placed prominently, and visible across eligible question types.

Higher is better: more of the fixed 22 responses naming the practice, citing its website, placing it in the first three, and covering more categories increase the score.

Target 50+Current 47
0 · Rare30 · Inconsistent50 · Competitive70 · Consistent100

Local response context

11 target mentions
Audited practiceHarbor Grove Dental

11 of 22 responses

Other names observed2

Incidental co-mentions

Context only—not a competitor leaderboard.

See the response context

Incidental co-mentions from the same 22 discovery responses. The set was not predefined or adjusted for proximity, market share, or search volume; it is not a complete competitor benchmark.

Recommended actions

Fix the clearest public-information gaps first.

Actions are ordered by the clearest evidence gap. They do not promise rankings or patient volume; re-test after approved changes are public.

Developer handoff: After the dentist confirms the underlying facts, share Actions 2 and 3 with your web developer.

  1. 1

    Reconcile the selected existing-service facts

    Confirm which sedation options are currently offered, at which location, and by which qualified providers. Then align only those dentist-approved facts across the existing website and public profiles.

    Compliance review before publishing: A licensed dentist should confirm the service terminology, provider qualifications, permit status, and location-specific claims against applicable dental-board advertising rules. For Florida practices, review Fla. Stat. §466.017 and §466.019. This is a review flag, not legal advice.

    Sequence
    1 of 3
    Owner
    Dentist approval + website partner
    Effort
    Medium
    Evidence link
    Selected-service visibility: 1 of 4 responses

    Done looks like: One approved fact sheet and matching corrections to the existing service page and structured data.

  2. 2

    Synchronize public access information

    AI responses returned inconsistent details about insurance, first visits, and scheduling. Align the website and profiles around one verified set of facts without implying real-time availability.

    Sequence
    2 of 3
    Owner
    Practice manager
    Effort
    Low
    Evidence link
    Public-access visibility: 4 of 6 responses

    Done looks like: A verified fact sheet covering hours, phone, insurance language, scheduling, and accessibility.

  3. 3

    Correct the public identity record

    The practice name and core location were consistent, but provider and service relationships were incomplete across public profiles. Correct existing records; do not add unsupported claims or solicit scripted reviews.

    Sequence
    3 of 3
    Owner
    Practice manager
    Effort
    Medium
    Evidence link
    Trust-signal visibility: 2 of 4 responses

    Done looks like: Three corrected profiles with the same approved practice, provider, and location facts.

Recommended next stepPublish only approved corrections, then repeat the same four-engine audit in 90 days.

Keep the prompts, engines, run count, scoring version, and location scope unchanged so movement is interpretable.

How the score is built

Four inputs. One rounded score.

Each input earns a fixed share of the 100 available points. Counts are shown beside the points so the result can be checked against the evidence.

Score composition

Earned points by score component

46.73 of 100 before final rounding · component labels rounded

Named in AI responses27.5 / 55 pts

11 of 22 discovery responses named the practice.

How often the practice appeared when its name was not included in the test question.
Practice website cited4.8 / 15 pts

7 first-party citations across 22 scored responses · 64% of practice mentions.

Whether the AI response linked to first-party evidence from the practice.
Placed among the first three5.5 / 15 pts

8 top-three placements across 22 scored responses · 73% of practice mentions.

Whether the practice was prominent when options were listed.
Visible across categories9 / 15 pts

3 of 5 eligible query categories reached 50% inclusion.

Whether visibility extended beyond one narrow question type.

Need the math? The complete normalization formula, rounding note, repeat-run method, and sensitivity table are preserved in the Technical Appendix.

Discovery indicators

Four separate signals—not a conversion funnel.

Each bar uses the eligible response count shown beside it. The first three use all 22 discovery responses; the access bar uses only 6 access-intent responses.

01 · Discover50%

11 of 22 discovery responses

The practice was named when a prospective patient asked without using its name.

02 · Verify32%

7 of 22 responses cited the practice website

The AI response connected the practice to first-party public evidence.

03 · Compare36%

8 of 22 responses placed it in the first three

The practice was prominent enough to be compared early when options were listed.

04 · Act67%

4 of 6 access-intent responses

Public scheduling, insurance, arrival, or new-patient questions surfaced the practice.

Response consistency

Each prompt ran twice. We show where the runs agreed and where they changed.

Stable visible
4
questions named the practice in both runs
Variable
3
questions changed between runs
Stable absent
4
questions omitted the practice in both runs

Executive snapshot

What the evidence supports.

Three visibility conclusions drawn from public information—not advice about services, treatment, or business strategy.

What is working

Routine family-care prompts produced repeat visibility.

The practice appeared in four of six general-discovery responses, usually supported by its location and family-care pages.

Observed inconsistency

Existing-service facts are not aligned.

The practice selected sedation dentistry for testing, but its website and public profiles did not describe the same verified options and provider information.

Watch closely

Urgent-care claims need source review.

The tested model did not name the practice in either urgent-care response. The sample intake marked urgent care as offered, but the audit did not independently establish current availability or scheduling terms.

Scoring eligibility

Only confirmed existing services affect the score.

A category marked Excluded may still matter to a business, but Seenward does not treat absence as a visibility failure when the practice did not confirm that service.

CategoryStatusBasis
Selected service: sedation dentistryIncludedPractice-submitted existing service
Urgent or emergency appointmentsIncludedPractice confirmed this service

Visibility by query category

One score cannot tell the whole story.

These categories show where the practice appeared in the controlled AI responses. A gap does not mean the practice should add, remove, or prioritize a service.

Mixed

General discovery queries

4/667%
Gap

Selected existing service

1/425%
Mixed

Public access information

4/667%
Mixed

Public trust signals

2/450%
Gap

Urgent-care queries

0/20%

Observed local context

Harbor Grove Dental appeared 11 times; the next observed practice appeared 2 times.

This fact applies only to these exact responses. The other practices were incidental co-mentions, not a predefined or market-share-adjusted competitor cohort.

How to read it: Co-mention frequency shows relative exposure inside this test; the AI Visibility Score separately measures reliability, evidence, prominence, and breadth.

Audited practiceHarbor Grove Dental

Named in 11 of 22 discovery responses.

Other practice namedResponse count
Bayfront Family Dentistry2 of 22
Suncoast Smiles1 of 22

Provisional set: These fictional practices represent incidental names found in the same 22 discovery responses. The set was not predefined or adjusted for proximity, market share, or search volume, and no separate competitor audits were run. A real set is reviewed before delivery and is presented as co-mention context—not a competitor ranking.

Public footprint

What the public web can—and cannot—corroborate.

Official identity, professional licensing, profiles, reviews, and citation sources are kept separate. A record match is never silently promoted into a stronger claim.

Verified

Core practice identity aligns

Practice name, location, phone, and clinicians were consistent across the sample evidence set.

Illustrative source
Official record matched

Clinician record matched

The sample clinician name and practice location were represented as matched for demonstration purposes.

Illustrative source
Observed

Patients mention a calm team

Review themes support friendly communication, but rarely describe anxiety-specific care or what helped patients feel comfortable.

Illustrative source
2cited domains
2source types
1independent domains
1review sources
Inspect every cited domain 2
Owned websiteIllustrative practice website
5 responses
Business profileIllustrative business profile
2 responses
Uncited practice mentions4 of 11need first-party review
Review boundary

Review these mentions before reusing operational, service, or credential statements. A missing first-party citation is not proof of error; verify the claim before publication.

Public factSourceVerificationEvidence note
Core practice identity alignsIllustrative practice websiteVerifiedPractice name, location, phone, and clinicians were consistent across the sample evidence set.
Clinician record matchedIllustrative Florida license recordOfficial record matchedThe sample clinician name and practice location were represented as matched for demonstration purposes.
Patients mention a calm teamIllustrative review profileObservedReview themes support friendly communication, but rarely describe anxiety-specific care or what helped patients feel comfortable.

Supporting website check · not part of the AI Visibility Score

How well the website presents clear, verifiable practice information.

This diagnostic identifies website conditions that may contribute to the result. It does not prove why an engine included or omitted the practice.

Check and findingRatingScore

Practice identity is consistent

Name, city, phone, and primary website identity agree across the pages reviewed.

Excellent20/20

Selected existing-service facts need alignment

The website and public profiles do not state the same verified sedation options, location, and provider information.

Fair10/20

Location and access are clear

The location is easy to verify. Parking and accessibility details could be more specific.

Excellent18/20

Structured business information is incomplete

Basic organization data is present, but service and clinician relationships are not expressed consistently.

Fair14/20

Core pages are publicly accessible

Important pages can be accessed without scripts or login. Several headings could describe the page purpose more precisely.

Good16/20

Evidence library

Every response has a traceable record.

Use the response register to inspect the exact prompt, engine, run, unmodified answer, mention decision, and cited sources.

Inspect the saved AI responses24 traceable records
What can you tell me about Harbor Grove Dental in St. Petersburg?OpenAI ChatGPT · recognition · run 1 · ID s01Mentioned

Saved AI response

Harbor Grove Dental is described as a family dental practice in St. Petersburg. Public information lists preventive, restorative, and cosmetic services.

Sources cited

  • Illustrative practice website
What can you tell me about Harbor Grove Dental in St. Petersburg?OpenAI ChatGPT · recognition · run 2 · ID s02Mentioned

Saved AI response

The practice appears to provide general family dentistry in St. Petersburg, with online information about routine and restorative care.

Sources cited

  • Illustrative practice website
Who is a well-regarded family dentist near downtown St. Petersburg?OpenAI ChatGPT · general · run 1 · ID s03Mentioned

Saved AI response

Several practices may fit, including Harbor Grove Dental, Bayfront Family Dentistry, and Suncoast Smiles. Compare location, accepted insurance, and current availability.

Sources cited

  • Illustrative practice website
Who is a well-regarded family dentist near downtown St. Petersburg?OpenAI ChatGPT · general · run 2 · ID s04Mentioned

Saved AI response

Options include Bayfront Family Dentistry, Harbor Grove Dental, and several nearby practices. Confirm services and availability directly.

Sources cited

No source citation was returned with this AI response.

Which dentist is a good fit for a family new to St. Petersburg?OpenAI ChatGPT · general · run 1 · ID s05Mentioned

Saved AI response

Harbor Grove Dental appears to serve adults and children and publishes clear location information. Other local family practices may also be worth comparing.

Sources cited

  • Illustrative practice website
Which dentist is a good fit for a family new to St. Petersburg?OpenAI ChatGPT · general · run 2 · ID s06Mentioned

Saved AI response

Consider practices with family scheduling, preventive care, and clear new-patient details. Harbor Grove Dental is one possible match.

Sources cited

No source citation was returned with this AI response.

Who is a trusted dentist for anxious patients near St. Petersburg?OpenAI ChatGPT · service · run 1 · ID s07Not mentioned

Saved AI response

Look for practices that explain comfort options, communication, and first-visit accommodations. The available sources did not clearly verify one practice as the strongest match.

Sources cited

No source citation was returned with this AI response.

Who is a trusted dentist for anxious patients near St. Petersburg?OpenAI ChatGPT · service · run 2 · ID s08Mentioned

Saved AI response

Harbor Grove Dental mentions patient comfort, but public details about its anxiety-care approach are limited. Confirm options directly with the practice.

Sources cited

  • Illustrative practice website
Which nearby dentists clearly explain sedation or comfort options?OpenAI ChatGPT · service · run 1 · ID s09Not mentioned

Saved AI response

Several practices describe sedation options in detail. Harbor Grove Dental was not among the clearest sources returned for this question.

Sources cited

No source citation was returned with this AI response.

Which nearby dentists clearly explain sedation or comfort options?OpenAI ChatGPT · service · run 2 · ID s10Not mentioned

Saved AI response

Public information did not provide enough detail to include Harbor Grove Dental confidently for sedation-focused care.

Sources cited

No source citation was returned with this AI response.

Which St. Petersburg dentists are accepting new patients?OpenAI ChatGPT · access · run 1 · ID s11Mentioned

Saved AI response

Harbor Grove Dental provides a new-patient contact path, though real-time availability should be confirmed directly.

Sources cited

  • Illustrative practice website
Which St. Petersburg dentists are accepting new patients?OpenAI ChatGPT · access · run 2 · ID s12Mentioned

Saved AI response

Several practices invite new-patient inquiries, including Harbor Grove Dental. Current openings are not guaranteed by public information.

Sources cited

No source citation was returned with this AI response.

Which local dentists explain insurance and payment options clearly?OpenAI ChatGPT · access · run 1 · ID s13Mentioned

Saved AI response

Harbor Grove Dental provides general payment information, but accepted-plan language is less specific than some nearby practices.

Sources cited

  • Illustrative practice website
Which local dentists explain insurance and payment options clearly?OpenAI ChatGPT · access · run 2 · ID s14Not mentioned

Saved AI response

The clearest sources list plan limitations and financing details. Harbor Grove Dental did not appear in this answer.

Sources cited

No source citation was returned with this AI response.

Which dentists near downtown St. Petersburg explain accessibility and parking?OpenAI ChatGPT · access · run 1 · ID s15Mentioned

Saved AI response

Harbor Grove Dental publishes a clear location, but detailed accessibility and parking guidance is limited.

Sources cited

  • Illustrative practice website
Which dentists near downtown St. Petersburg explain accessibility and parking?OpenAI ChatGPT · access · run 2 · ID s16Not mentioned

Saved AI response

Several practices provide detailed arrival information. Harbor Grove Dental was not included among the clearest examples.

Sources cited

No source citation was returned with this AI response.

Which St. Petersburg dentist is known for explaining treatment clearly?OpenAI ChatGPT · trust · run 1 · ID s17Mentioned

Saved AI response

Patient-review themes mention clear communication at Harbor Grove Dental and at other nearby practices. Individual experiences vary.

Sources cited

  • Illustrative practice website
Which St. Petersburg dentist is known for explaining treatment clearly?OpenAI ChatGPT · trust · run 2 · ID s18Mentioned

Saved AI response

Harbor Grove Dental appears in public feedback about a friendly team, although detailed treatment-explanation themes are limited.

Sources cited

No source citation was returned with this AI response.

Which nearby dental practices make clinician qualifications easy to verify?OpenAI ChatGPT · trust · run 1 · ID s19Not mentioned

Saved AI response

Several practices publish detailed clinician biographies and professional affiliations. Harbor Grove Dental was not among the strongest sources returned.

Sources cited

No source citation was returned with this AI response.

Which nearby dental practices make clinician qualifications easy to verify?OpenAI ChatGPT · trust · run 2 · ID s20Not mentioned

Saved AI response

The most verifiable practices connect clinician biographies with official or professional records. Harbor Grove Dental was not included.

Sources cited

No source citation was returned with this AI response.

Where can I call for an urgent dental problem in St. Petersburg?OpenAI ChatGPT · urgent · run 1 · ID s21Not mentioned

Saved AI response

Public sources list several practices with clearly stated emergency scheduling. Harbor Grove Dental was not included because urgent availability was unclear.

Sources cited

No source citation was returned with this AI response.

Where can I call for an urgent dental problem in St. Petersburg?OpenAI ChatGPT · urgent · run 2 · ID s22Not mentioned

Saved AI response

Call a practice that explicitly confirms same-day or emergency procedures. Harbor Grove Dental did not have enough verified detail to include.

Sources cited

No source citation was returned with this AI response.

Which local dentists offer convenient appointment options?OpenAI ChatGPT · general · run 1 · ID s23Not mentioned

Saved AI response

Convenient options vary by current scheduling. The sources returned did not provide enough current detail to include Harbor Grove Dental confidently.

Sources cited

No source citation was returned with this AI response.

Which local dentists offer convenient appointment options?OpenAI ChatGPT · general · run 2 · ID s24Not mentioned

Saved AI response

Several practices publish specific scheduling options. Harbor Grove Dental was not included because its availability details were less complete.

Sources cited

No source citation was returned with this AI response.

Technical Appendix

Audit method and scoring.

View methodology

01 · Test design

11discovery prompts
2runs per engine
1tested engines
22scored responses

Definitions

AI response means one model’s saved answer to one prompt in one run. Read the full methodology

Recognition control: 2 of 2 responses named the practice when the question included its name. These controls are reported here and excluded from scoring.

02 · Engines included

The report tests dated API models with web search enabled; it does not reproduce free consumer chat interfaces. Each engine keeps its own saved responses, sources, and unrounded score before the cross-engine summary is calculated.

EngineStatusModel and responses
OpenAI ChatGPTOpenAI Responses APITestedgpt-5.6-luna · 22 scored + 2 control responses
Anthropic ClaudeAnthropic Messages APINot includedNo result inferred
Google GeminiGemini API with Google Search groundingNot includedNo result inferred
xAI GrokxAI Responses API with web searchNot includedNo result inferred
03 · Test runJul 28, 2026, 7:30 PM UTC
Evidence retrievedJuly 28, 2026
Report preparedJuly 29, 2026
04 · Score formula

For each engine: (mentions ÷ scored responses × 55) + (website citations ÷ scored responses × 15) + (top-three placements ÷ scored responses × 15) + (eligible categories at or above 50% inclusion ÷ eligible categories × 15). The weights total 100. The four unrounded engine scores are averaged, then the overall result is rounded.

Worked score

27.50 + 4.77 + 5.45 + 9.00 = 46.73, rounded to 47/100. Displayed engine cards are also rounded, so averaging the visible cards can differ by one point.

Repeat-run check

4 of 11 engine-prompt pairs named the practice in both runs; 3 changed between runs. These controlled paired prompts are not an independent random sample, so Seenward does not report a statistical confidence interval.

Weight rationale and scope

The 55/15/15/15 rubric emphasizes being named while preserving credit for first-party evidence, prominence, and breadth. It has not been validated against patient demand, revenue, or conversions.

Single-result changeApprox. score effect
One additional practice mention+2.5 pts
One additional website citation+0.7 pts
One additional top-three placement+0.7 pts
One additional covered category on one engine+3.0 pts

Scope, privacy, and responsible use

What this audit does—and does not—establish.

01 · Scope

A dated visibility benchmark

It measures these prompts, engines, runs, and public sources—not SEO rank, market share, clinical quality, patient demand, or future results.

02 · Data

No patient information

Keep names, health information, appointment records, and private-system data out of Seenward and public AI tools.

03 · Publishing

Verified facts only

A dentist should approve service, credential, insurance, availability, and outcome statements; regulated claims also need applicable board-rule review.

End of auditNext: publish approved corrections, preserve the evidence, and repeat this same benchmark in 90 days.

Optional paid implementation · final section

Give your developer the files—not another vague recommendation list.

The Seenward Implementation Kit turns approved findings into a reviewed, developer-ready package. The audit findings stand independently of this offer, and any qualified developer may implement them. Seenward prepares the materials; your dentist and web developer control what is published.

What's included

View the developer-ready deliverables7 file groups
FilesWhat your developer receives
00_START_HERE.pdf
Start Here implementation guide

A branded visual owner guide that explains the implementation order, responsibilities, completion gates, and optional materials.

03-05_IDENTITY_CODE_GUIDE.md · 03_PRACTICE_IDENTITY.jsonld · 04_PROVIDER_IDENTITY.jsonld · 05_VERIFIED_SERVICE.jsonld
Validated identity drafts

A plain-language developer guide plus JSON-LD drafts built only from confirmed practice, provider, location, and applicable existing-service facts.

Ratings, licenses, credentials, NPIs, and identity links are added only after entity-level verification. Generic registry search pages are not used as sameAs links.
06_CRAWL_ACCESS_CHECKLIST.md · 07_ROBOTS_RECOMMENDATIONS.txt · 99_OPTIONAL_EXPERIMENTAL_LLMS.txt
Crawler-access recommendations

Checks whether important public pages are reachable by search and AI crawlers, then provides recommended crawl directives, an access checklist, and an optional experimental llms.txt draft.

llms.txt is optional and experimental. Seenward does not represent it as an indexing control or ranking signal and guarantees no retrieval, ranking, or visibility benefit.
02_IMPLEMENTATION_PLAN.md
Ordered implementation plan

Lists affected URLs, exact edits, snippets, owners, acceptance checks, and rollback notes.

08_SERVICE_PAGE_BRIEF.md · 09_FAQ_BRIEF.md
Website Page and FAQ Briefs

Draft outlines based only on services and facts verified by the practice.

10_PROFILE_CHECKLIST_GUIDE.md · 10_PROFILE_CONSISTENCY_CHECKLIST.csv
Public-profile consistency checklist

A practice-manager guide and review sheet for aligning confirmed identity, location, contact, and service facts across profiles the practice controls.

11_90_DAY_OWNER_CHECKLIST.md
90-day owner checklist

Helps the owner confirm the work remains public, preserve a simple record, and decide whether a fresh audit after 90 days should measure change against the original benchmark.